Customers and prospects do not have the same value for the company. The generated revenue is not the only targeting criteria. The earned value, present and future, of the customers, their potential, their media sensibility, their profiles and expectations, their location, their ecosystem, etc. are crucial factors to be taken into account for the targeting. This information is rarely and exhaustively available.

Need

Targeting the strategic customers of the company and adapt uppermost the marketing actions and the commercial organization.

Our solution

Referring to his experience and using the data mining and statistical methods, Quatrax  exhaustively extends  your customer basis in order to target most short, medium and long term strategic customers.

Our commitment

Quatrax follows you on all phases of the study: first in defining the framework and objectives of the study, then at its achievement in providing the definition of data repository, audit, reconciliation and enrichment data, data mining and statistical processing, construction and analysis of the segments and also the recommendations and guidance.