Sample extrapolation and missing values replacement
Quatrax assures the extrapolation of results coming from a sample and the replacement of missing values. Results may come from ad’hoc studies, questionnaires, panels or a customer base. After a phase of qualitative and quantitative sample audit, Quatrax employs strong statistical methods in order to proceed to the extrapolation of samples and then provide key indicators and confidence intervals.
Examples of achievements:
→ Replacement of ICOMED questionnaire missing values (30% of respondants) in order to obtain a client base 100% informed
→ Results extrapolation of pharmacies sample coming from Celtipharm survey.
Key Performance Indicators (KPI)
Sectoral experience gives Quatrax a large vision, of useful indicators to the optimization of customer knowledge and performance management. Quatrax proposes a set of indicators fitted to firm’s sectors. By setting data management rules and adopting statistical and datamining approaches, Quatrax builds relevant and modular indicators that nourish studies and Business Intelligence projects.
Examples of achievements:
→ Return On Investment Measurement→ Market potential
→ Customer Life Time Value