Build Customer Knowledge
Many customer data, bought and gathered by various operationnal services, coexist on distinct and sometimes heterogenous IT systems.
Having all customer data that are crucial for building strategies, in a centralized workspace that can be shared, in order to organize a consistent referential for customer knowledge that can be easily accessed to.
In order to fullfil the need, Quatrax builds a Customer Data Workspace which centralizes all data (raw, computed and improved) from internal sources and external sources. Quatrax also offers access to further data :
What is strategic data ?
Data is a strategic asset that can make a difference for any company. Data must be of a high quality standard, well organized, available and suitable to the needs of the various elements of the company in order to provide solid information on which relevant strategies can be built and performence can be managed.
Information management and mastery is gaining ground as a vector of performence since it gives a better knowledge on the clients, competitors, the markets and the management of the company's own marketing and commercial activity. Definition of usefull and necessary information thus depends on the industry field type and the objectives of the company.
Thanks to its expertise in many fields, Quatrax accompanies its customers with definition of data referentials required for makerting analysis and building management indicators. Its mastery of formats and gathering protocols of the various data providers of those industry fields allow for a swift and efficient processing of all the main external data sources.
Likewise, Quatrax's deep knowledge of customers activity and of all major operationnal systems (ETMS, EIS, CRM, ERP, ...) contributes to data processing responsivness.
In order to optimize customer knowledge, to have relevant managing indicators available and to differenciate from competitors, Quatrax recommands to consolidate three types of data :