Data Management
To consolidate the customer knowledge
Context
The reconciliation of data is difficult to achieve, due to the diversity of information systems coupled with the multiplicity of available data.
Need
Create a customer centric datamart nourished by firm’s information systems, databases and other files with an automatic update in order to offer information of quality.
Our solution
Quatrax proposes the consolidation of firm’s data by the creation of a customer knowledge database insuring the centralization, the coherence and the quality of data, a necessary condition to realize marketing studies and business intelligence projects.
The main data management applications proposed by Quatrax are:
- Data integration: the industrialization of data loading flows through ETL Standards.
- Data reconciliation: the building of a coherent and a unique customer centric damart by centralizing and normalizing all available data.
- Data enrichment: data extrapolation and substitution of missing values, key indicators calculation, etc.
What is data management?
Data management comprises all the disciplines related to managing data as a valuable resource.According to the official definition of “Data Management Association” (DAMA), data resource management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise or an institution.
Data and data processing are the two traditional identified aspects of Information Systems and we can declare that the two go together in a coherent information system.