To consolidate the customer knowledge
The reconciliation of data is difficult to achieve, due to the diversity of information systems coupled with the multiplicity of available data.
Create a customer centric datamart nourished by firm’s information systems, databases and other files with an automatic update in order to offer information of quality.
Quatrax proposes the consolidation of firm’s data by the creation of a customer knowledge database insuring the centralization, the coherence and the quality of data, a necessary condition to realize marketing studies and business intelligence projects.
The main data management applications proposed by Quatrax are:
What is data management?Data management comprises all the disciplines related to managing data as a valuable resource.
According to the official definition of “Data Management Association” (DAMA), data resource management is the development and execution of architectures, policies, practices and procedures that properly manage the full data lifecycle needs of an enterprise or an institution.
Data and data processing are the two traditional identified aspects of Information Systems and we can declare that the two go together in a coherent information system.