Analyze and predict customer’s behaviors
Data, accumulated by firms, hide underlying links existing between several behavioral variables. We may notice that the fact of having an important quantity of data hides their richness.
To define new discriminatory variables related to your customers, profiles and behavioral variables, in order to significantly increase the customer knowledge, to adapt your strategies and to improve your return on investment.
Quatrax uses data mining and statistical methods in order to promote data and to exploit the richness of customer’s data by bringing to light existing correlations between all the data of your customer’s database to respond to enterprise needs in terms of:
Main data mining applications proposed by Quatrax :