Customer Intelligence
Manage Marketing and Commercial Performance
Context
In firms, we find numerous data resulting from diverse sources. Those data are usually, just like firms’ departments, partitioned. In fact, market data, sales data, direct marketing data, etc. coming from different and separate sources and existing Information Systems. It seems necessary here to get an aggregated and an updated view of these data in order to be able to create value and to be competitive.
Needs
Firms are searching to get timely indicators in order to be able to measure, analyze and manage the activity of every business unit: Top Management, Marketing, Research and Commercial unit, etc.
Our solution
Quatrax will help you to realize and to display Business Intelligence and CRM projects by giving you a methodology which allows you to faster your project implementation: Smart Vision Center. Our offer is a package of solutions adapted to pharmaceutical and telecommunication industries. It encompasses several solutions which are: Smart Decision Pharma, Smart Operation Pharma, Quick A CRM Telecom and Quick O CRM Telecom.
A relevant functional analysis of operational needs, coupled with technologies control enable to implant BI and CRM solutions - fitted with every acting member needs and with the collective goal of managing marketing and commercial performance - thanks to:
The main Customer Intelligence applications proposed by Quatrax are:
A relevant functional analysis of operational needs, coupled with technologies control enable to implant BI and CRM solutions - fitted with every acting member needs and with the collective goal of managing marketing and commercial performance - thanks to:
- Centralized, coherent and of quality data
- A data update which allows to have an access to data in Time to Market
- Key Performance Indicator’s (KPI’s) building
- Interactive dash-board
- Analysis scenarios
- Complementary analytic interface
- Transactional and analytic modules
- Online and offline secure access
- Users Profile Management
The main Customer Intelligence applications proposed by Quatrax are:
New opportunities with Business Intelligence 2.0
A Business Intelligence solution, which gives intelligence to data, is necessary but it is not sufficient. The most valuable way is to give the acting members the possibility to appropriate data, to produce them, to exchange them and to timely integrate them in their decisions. That’s why Quatrax proposes B.I solutions designed with the B.I. 2.0. spirit and characterized by:
User friendly
The first step to get valuable information is to make it easily accessible. Our B.I solutions are designed to simply and easily provide the expected information to any user. The unique competence required here is to know how to use a mouse.
Instantaneous
The ability to express your request with just a few clicks is good but it won’t allow you to react in time to Market. You have to react immediately. In fact, the response time is a decisive element in the technological and functional conception of our solutions. Thus, a challenging test on 200 simultaneous users of a large database allowed us to declare that the average time between the click and the display of the requested report is 1,98 second.
Flexible
Customer’s behavior and market challenges are suffering a rapid change. Adding or modifying a report, creating a new indicator in order to show a new reality of the market are necessary…The architecture of our solutions enables to modify rapidly and simply these reports.
Collaborative
With our solutions, users aren’t only information consumers: they become information producers. The technologies we propose allow them to produce easily their own analysis, to submit them for approbation or commentaries of other users and then to publish them on a portal accessible to everyone.
What is Business Intelligence?
Business Intelligence (BI) refers to skills, processes, technologies, applications and practices used to support decision making.
BI technologies provide historical, current, and predictive views of business operations. Common functions of Business Intelligence technologies are reporting, OLAP, analytics, data mining, business performance management, benchmarking, text mining and predictive analytics. Business Intelligence often aims to support better business decision-making. Thus a BI system can be called a decision support system.
Traditional applications allow to users to stock, restitute, modify data from different functional departments (marketing, sales, finance, quality management, etc.). Each one of these different department possesses its own application and data are rarely structured and standardized in the same way. Each department has its own dashboard and it’s rare to measure indicators (for example: sales figure) in the same way, following the same rules and within the limits of the same area.
In order to obtain a global vision of every department or of the enterprise, one should filter data, cross and reclassify them in a centralized datawarehouse. This datawarehouse will allow managers and analysts to make more relevant decisions. That is why we are talking here about Business intelligence.
BI technologies provide historical, current, and predictive views of business operations. Common functions of Business Intelligence technologies are reporting, OLAP, analytics, data mining, business performance management, benchmarking, text mining and predictive analytics. Business Intelligence often aims to support better business decision-making. Thus a BI system can be called a decision support system.
Traditional applications allow to users to stock, restitute, modify data from different functional departments (marketing, sales, finance, quality management, etc.). Each one of these different department possesses its own application and data are rarely structured and standardized in the same way. Each department has its own dashboard and it’s rare to measure indicators (for example: sales figure) in the same way, following the same rules and within the limits of the same area.
In order to obtain a global vision of every department or of the enterprise, one should filter data, cross and reclassify them in a centralized datawarehouse. This datawarehouse will allow managers and analysts to make more relevant decisions. That is why we are talking here about Business intelligence.
Datawarehouses allow users to produce reports which answer the question: “What is happened?” but they also may answer to the analytic question “Why it happened?” and to the prognostic question “What will happen?”. In an operational context, datawarehouses can answer the question: “What is happening at this moment?”, it is even possible , in the case of an active datawarehouse solution, to answer the question “What it should happen?”.
Reporting is probably the most used application in Business Intelligence today. It enables managers to :
- Select data related to such a period, such a product, such an industry, such clients, etc.
- Sort data and distribute them according to some chosen criteria
- Realize diverse calculations (total, mean, deviation, comparison between two periods of time, etc.)
- Present results in a global or detailed manner, as often as possible with charts according to enterprise needs and to manager’s expectations.