Analytic CRM & KPI
Analytic CRM aims at
increasing customer knowledge and allow economical efficiency
measurement based on relevant and updated data.
Analytic CRM is built around the set of actions, tools, methods and applications which allow to analyse customer relationship data.
Analytic CRM lets you discover customer behavior types, determine targets and potential additional sales, etc. Methods used by Analytic CRM are, for example, statistical modeling, data mining, scoring, etc.
A synthesis
of informations is provided through Key
Performance Indicators (KPI)
which allow to instantly see the evolution of key factors of success
for company processes and manage performance regarding objectives.
Analytic CRM is built around the set of actions, tools, methods and applications which allow to analyse customer relationship data.
Analytic CRM lets you discover customer behavior types, determine targets and potential additional sales, etc. Methods used by Analytic CRM are, for example, statistical modeling, data mining, scoring, etc.