Mix-Media & Multichannel
Adapt your multi-channel strategy
ContextThe difficulty to get access to some clients and the rapid development of alternative communication channels make it difficult and more and more complex to define multichannel communication strategies, though the necessity to do so in order to accompany the traditional ways of communication.
To know customers’ sensitivity to different media in order to build a relevant and an efficient multichannel strategy.
Customers’ data analysis methodologies help to determine the media appetence and the media elasticity of clients. In fact, these two elements aim at the establishment of a media compounding to display by client and also at the prevision and the calculation of the impact measurement of Marketing and commercial campaigns.
The main communication channels are:
Quatrax follows you on all phases of the study: first in defining the framework and objectives of the study, then at its achievement in providing the definition of data repository, audit, reconciliation and enrichment data, data mining and statistical processing, construction and analysis of the media appetence and elasticity and also the recommendations and internal guidance.