Commercial contacts plans
Determining the optimal number of contacts per customer
Context
Besides the quality of commercial contact - commercial visits and multichannel - its intensity, number of contacts per customer is an additional lever of performance, but unequal for different customers and channels used.
Need
Determining the optimal number of contacts per target customers and channels to increase the effectiveness of actions.
Our solution
By the calculation of elasticities visits / media for each client, plan Quatrax adjusts your contacts plans at optimal level of responsiveness of each client to exceed the thresholds triggering positive and limit the diminishing returns.
Our commitment
Quatrax follows you on all phases of the study: first in defining the framework and objectives of the study, then at its achievement in providing the definition of data repository, audit, reconciliation and enrichment data, data mining and statistical processing, construction and analysis of the segments and also the recommendations and internal guidance.