of action means and general tendency toward cost-reduction impose to
rationalize campaigns and to seek performence in a frequently
intensively competitive context.
and manage performence marketing and commercial campaigns indicators in
order to optimize promotional investments.
The impact of a campaign
can be predicted and measured. ROI prediction allows to size the means
consistently with expected impact.
ROI measure enables
a realtime adaptation of the actions according to maket hazards and to
external disturbances. A posteriori, ROI analysis provides a
campaign assessment which can be reused during the forecasting of next
Depending on the historical
depth, analysis of client databases provides all necessary elements
for ROI computing. For each study, Quatrax provides reading
indicators and confidence intervals for each result.
ROI, can be computed
"one-shot" or be industrialized to be integrated into Quatrax business
Quatrax follows you on all phases of the
study: first in defining the framework and objectives of the study,
then at its achievement in providing the definition of data repository,
audit, reconciliation and enrichment data, data mining and statistical
processing. Quatrax will
also accompany you with the building and analysis of ROI indicators,
recommandations and internal processes.
Examples of realizations :
→ ROI estimation for different types of
campaigns in order to select the most efficient one for a
ROI computing and integration into Quatrax business
intelligence solution - Smart Vision
Center - for pharmaceutical industry.