The impact of a campaign can be predicted and measured. ROI prediction allows to size the means consistently with expected impact.

ROI measure enables a realtime adaptation of the actions according to maket hazards and to external disturbances. A posteriori, ROI analysis provides a campaign assessment which can be reused during the forecasting of next actions .

Depending on the historical depth, analysis of client databases provides  all necessary elements for ROI computing. For each study, Quatrax provides reading indicators and confidence intervals for each result.

ROI, can be computed "one-shot" or be industrialized to be integrated into Quatrax business intelligence reporting.

Quatrax follows you on all phases of the study: first in defining the framework and objectives of the study, then at its achievement in providing the definition of data repository, audit, reconciliation and enrichment data, data mining and statistical processing. Quatrax will also accompany you with the building and analysis of ROI indicators, along with  recommandations and internal processes.

Examples of realizations :

→   ROI estimation for different types of campaigns in order to select the most efficient one for a telecomunication operator.

→ Industrialization of ROI  computing and integration into Quatrax business intelligence solution - Smart Vision Center - for pharmaceutical industry.