Context 

Customers are getting more and more demanding and calculating. They are no more hesitating to terminate or modify their contract. We are close to homo-economicus discribed by litterature. Competition developpement along with the reduced launching costs are making telecomunication and bankings sectors exceptionnaly fragile

Need 

Knowing and anticipating the risk for client churn in order to be able to offer them conditions that meet their expectations and to keep them loyal to the company. The aim is hence to increase customers loyalty.

Our solution

As a first step, Quatrax will define the notion of churn in collaboration with internal teams. In a second step, thanks to its experience and statistical data mining expertise, Quatrax will provide you with a churn forecasting indicator.

Our commitment 

Quatrax follows you on all phases of the study: first in defining the framework and objectives of the study, then at its achievement in providing the definition of data repository, audit, reconciliation and enrichment data, data mining and statistical processing. Quatrax will also accompany you with the building and analysis of sectors, recommandations and internal processes.

→ Building Six definition for churn in B2B area for a telecomunication operator .