Customers are getting more
and more demanding and calculating. They are no more hesitating to
terminate or modify their contract. We are close to homo-economicus
discribed by litterature. Competition developpement along with the
reduced launching costs are making telecomunication and bankings
sectors exceptionnaly fragile
Knowing and anticipating the
risk for client churn in order to be able to offer them conditions that
meet their expectations and to keep them loyal to the company. The aim
is hence to increase customers loyalty.
As a first step, Quatrax will define
the notion of churn in collaboration with internal teams. In a second
step, thanks to its experience and statistical data mining expertise, Quatrax will provide
you with a churn forecasting indicator.
Quatrax follows you on all phases of the
study: first in defining the framework and objectives of the study,
then at its achievement in providing the definition of data repository,
audit, reconciliation and enrichment data, data mining and statistical
processing. Quatrax will
also accompany you with the building and analysis of sectors,
recommandations and internal processes.
Six definition for churn in B2B area for a telecomunication operator .