The pharmaceutical industry is considered by Quatrax as an historical sector since it played a major role in its growth.
Quatrax, endowed with a ten years experience, develops custom-made analytic and operational technological solutions and proposes studies methodologies adapted to the pharmaceutical industry.
In fact, after several years of an important growth, pharmaceutical laboratories are facing market hazard in spite of the dynamism of some therapeutic domains and the explosion of biotechnologies.
Despite the growing context pressure, the affected pharmaceutical industry has to take up strategic challenges in order to satisfy its expansion needs (cf. figure 1).
Innovation, cost control and the growth of commercial efficacy represent the three essential levers of a firm expansion. Quatrax supports pharmaceutical laboratories in all their projects in order to enable them to optimize their customer relationship management which is considered, nowadays, as an essential component of commercial efficacy (cf. figure 2).
In order to help you in the achievement of your goals, Quatrax offers you its expertise in three main domains:
Discover Smart Division Pharma, a collaborative Business Intelligence solution applied to analytic CRM and Marketing/Sales Studies. It allows you to produce studies based on: segmentation and targeting, commercial partition, contacts plan, commercial portfolio balancing, Mix media and multi-channel, PMSI studies, etc.
Figure 1 : Commercial dilemma
Figure 2 : customer Relationship Management