The mass-market goods is growing very quickly because it is facing an extreme competition where innovation and Marketing levers are overdriving in a context characterized by an overabundance of offers and price pressures.

We can notice here two types of clients:

- The distributor : industrialist’s client

- The shopper: he is, at the same time, the distributor’s client and the final client of the industrialist.

Conjointly or independently, industrialists and distributors have to permanently be listening to their customers. Particularly, the shopper’s behavior can furnish precious information, if well-analyzed; it can bring loyalty to the firm and to the product.

Our studies focus on :

The Efficient Consumer Response (ECR) projects benefits from the support of Quatrax and particularly in terms of technological coaching and processes control.

In order to help you in the achievement of your goals, Quatrax offers you its expertise in three main domains: